Kvalitativno istraživanje

Kvalitativno istraživanje

Techniques used among relatively small groups in order to identify and evaluate subjective opinions.

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Vārdšķira: noun
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Blossary:
Nozare/domēns: Advertising
Category: Marketing communications
Company: Butterworth-Heinemann
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istraživanje

Sociology; Criminology

The use of standardized, systematic procedures in the search for knowledge.

Istraživanje tržišta

Business services; Marketing

The process of gathering information about a market e.g. location, size, etc., the analysis of the information and using the information to determine the feasibility of products.

Kvantitativno istraživanje

Advertising; Marketing communications

The collection of data from samples of the target population to enable quantification and analysis.

Istraživanje tržišta

Advertising; Marketing communications

The gathering and assessment of data and other information.

kontinuirano istraživanje

Communication; Corporate communications

konstantno istraživanje koje ima za cilj prikpiti informacije o trendovima, temama i tržišnim tokovima.

Provizija

Advertising; Marketing communications

The method of remunerating advertising agencies by means of a payment directly from the media – traditionally set at 15 per cent of the advertising expenditure.

Spoznajni odgovor

Advertising; Marketing communications

The interpretation of stimuli and the organization of thoughts and ideas.

Cirkulacija

Advertising; Marketing communications

The number of issues of a media title that are sold.

Emitovanje

Advertising; Marketing communications

broadcasting, are media designed to meet the mass market, to meet buyers/consumers of certain products.

Od biznisa do biznisa

Advertising; Marketing communications

The promotion of its products or services by one company to another.

Beneficijska segmentacija

Advertising; Marketing communications

A grouping of consumers based on the specific benefits they desire from a product.

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