Home > Terms > English, UK (UE) > F-pattern
F-pattern
The general vision pattern that users reading websites will follow. Upon first coming to a text-heavy site, they will scan horizontally across the top line of the content. Next, they will shift focus downwards slightly and again scan horizontally across the text. Finally they will scan vertically down the left side. These 3 motions form an 'F' shape.
Understanding this tendency is crucial for marketers and content generators, as it dictates where the most entertaining and eye-catching text should be placed. If readers are hooked by what they see in their initial F-scan they will stay to read all of the text on the page.
- Part of Speech: proper noun
- Synonym(s):
- Blossary:
- Industry/Domain: Internet
- Category: Websites
- Company:
- Product:
- Acronym-Abbreviation:
Other Languages:
Member comments
Terms in the News
Featured Terms
Espresso machine
An espresso machine is a device that brews coffee by forcing pressurized water near boiling point through a "puck" of ground coffee ...
Contributor
Featured blossaries
SingleWriter
0
Terms
3
Blossaries
0
Followers
Options and Corporate Finance
Browers Terms By Category
- Aeronautics(5992)
- Air traffic control(1257)
- Airport(1242)
- Aircraft(949)
- Aircraft maintenance(888)
- Powerplant(616)
Aviation(12294) Terms
- General jewelry(850)
- Style, cut & fit(291)
- Brands & labels(85)
- General fashion(45)
Fashion(1271) Terms
- Plastic injection molding(392)
- Industrial manufacturing(279)
- Paper production(220)
- Fiberglass(171)
- Contract manufacturing(108)
- Glass(45)
Manufacturing(1257) Terms
- Lumber(635)
- Concrete(329)
- Stone(231)
- Wood flooring(155)
- Tiles(153)
- Bricks(40)
Building materials(1584) Terms
- General Finance(7677)
- Funds(1299)
- Commodity exchange(874)
- Private equity(515)
- Accountancy(421)
- Real estate investment(192)