Home > Blossary: Brand Management
The process of maintaining, improving, and upholding a brand so that the name is associated with positive results. Brand management involves a number of important aspects such as cost, customer satisfaction, in-store presentation, and competition. Brand management is built on a marketing foundation, but focuses directly on the brand and how that brand can remain favorable to customers.

Category: Business

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Created by: dnatalia

Number of Blossarys: 60

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משהו שאליו הצרכן יכול להזדהות, המותג יעילה יגדיל את ההון העצמי שלה המותג על ידי בעל מערך עקבי של תכונות. זה הוסיף ערך מותג רווחים, מלבד יתרונות פונקציונליים. ...

Domain: Advertising; Category: Marketing communications

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