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Plafon cijena

The maximum the price can be set, whether by law or market conditions.

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Saistītie termini

Minimalna cijena
Business services; Marketing

The minimum amount that can be charged due to product cost or law restrictions.

Penetraciona cijena
Business services; Marketing

The low price a product enters a market to gain a large volume of sales to compensate for a lack of uniqueness.

Transferna cijena
Business services; Marketing

Cijena koja se naplaćuje jednom dijelu poduzeća od strane drugog dijela istog poduzeća za transfer proizvoda.

Formirači cijena
Business services; Marketing

A company or individual that owns enough of the market to be able to influence price.

Prihvatioci cijena
Business services; Marketing

A company or individual that can not influence price.

Dijete "baby boom" perioda
Business services; Marketing

A person born during a time of substantial population increase . This term usually refers to those born between 1946 and 1964 during the post WW2 baby boom.

Trgovačka marka
Business services; Marketing

A name, sign, symbol, color combination or slogan of a product or company from which a customer may identify a degree of recognition, characteristics and values.

Oglašavanje iznad crte (klasično oglašavanje) (ATL)
Business services; Marketing

An impersonal method of advertising where the target audience is broad, such as in TV or radio advertisements, and is used to promote branding.

Oglašavanje ispod crte (BTL)
Business services; Marketing

A personal and direct method of advertising that targets potential customers through non-traditional means, such as direct email or face to face interaction in a store. This ...

Oglašavanje po crti
Business services; Marketing

Also called Integrated Communication Approach, this method of advertising combines above the line and below the line advertising to build brand image and target quality customers.

Praćenje kupovine
Business services; Marketing

Interviewing and observing a shopper while they are in the act of shopping.

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