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Umjetnički direktor

Creative head in an advertising firm, responsible for creating creative briefs for adverts.

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Gerilski marketing
Advertising; Television advertising; Radio advertising; Print advertising; New media advertising

Unconventional marketing aiming to get maximum results investing minimal resources.

Reklamiranje
Advertising; Print advertising

Messages paid for by a sponsor to help sell their product(s). These are usually found on TV, radio, or newspapers.

Novinska brošura
Advertising; Print advertising

Letter or A4 sized information sheet either printed or in electronic format with a design layout similar to a newspaper. Newsletters generally contain information that is of ...

Lojalnost brendu
Advertising; Television advertising; Radio advertising; Print advertising; New media advertising

The degree to which a customer is loyal to a given brand in that they are likely to re-purchase/re-use in the future. The level of loyalty indicates the degree to which a brand is ...

Zajedničko stvaranje brenda
Advertising; Television advertising; Radio advertising; Print advertising; New media advertising

A branding strategy where a marketer with its own brand seeks to partner with an established brand owned by another organization in hopes the synergy of the two brands is even ...

Slogan
Advertising; Television advertising; Radio advertising; Print advertising; New media advertising

A slogan is a memorable motto or phrase used in a political, commercial, religious and other context as a repetitive expression of an idea or purpose.

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