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multi-branding
A strategy adopted by some manufacturers in which the parent name is subservient to those of the individual brands which they produce.
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- Vārdšķira: noun
- Sinonīms(-i):
- Blossary:
- Nozare/domēns: Advertising
- Category: Marketing communications
- Company: Butterworth-Heinemann
- Produkts:
- Akronīmi un saīsinājumi:
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