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imazh marke
The total impression created in the consumer’s mind by a brand and all its associations, functional and non-functional.
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- Vārdšķira: noun
- Sinonīms(-i):
- Blossary:
- Nozare/domēns: Advertising
- Category: Marketing communications
- Company: Butterworth-Heinemann
- Produkts:
- Akronīmi un saīsinājumi:
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