- Industry: Printing & publishing
- Number of terms: 4475
- Number of blossaries: 0
- Company Profile:
All forms of planned communications between any organization and its publics with the purpose of establishing mutual understanding.
Industry:Advertising
Any communication concerning a company, product or service which is not paid for or sponsored.
Industry:Advertising
A promotional strategy in which the manufacturer or supplier promotes a product or service to the endconsumer with the aim of stimulating demand.
Industry:Advertising
A media scheduling approach in which short, heavy bursts of advertising are followed by extended periods of low-level expenditure.
Industry:Advertising
A promotional strategy in which the manufacturer or supplier promotes a product or service through a series of marketing intermediaries with the aim of pushing the product through the channels of distribution.
Industry:Advertising
Techniques used among relatively small groups in order to identify and evaluate subjective opinions.
Industry:Advertising
The provision of reassurance to the consumer to confirm the purchasing decision.
Industry:Advertising
Information about products and services conveyed from one individual to another.
Industry:Advertising
The use of a remote control device to change channels during commercials.
Industry:Advertising
The identification of a consumer need or want in order to establish a relevance with the product or service being promoted.
Industry:Advertising
